Optimizing your website or image SEO optimization for the Search Engines is seriously a challenging task. If you’re a blogger then you should know how much it is difficult to rank your excellent articles for the search engines. A nice blog post can get lost among the millions of other non-worthy posts as they are just SEO optimized. Thereafter bloggers gradually learn to write SEO optimized post. But what about the images which are used in those posts?
Image optimization is that part of SEO that we overlook very frequently. We run for keyword researches but overlook the main aspect of SEO which is Image Optimization. Image optimization can greatly increase our chances to rank in Google Image searches.
Images can blend a normal post into a more SEO-powered one. We use images to make the content more understandable and attractive to our readers so we should know how to optimize the images for better rankings.
In this article, I will cover some quick guides on the Image SEO optimization techniques for peak performances.
How Search Engines Behave With Our Articles:-
Before diving into the main topic, at first we need to know how search engines especially Google behaves with our articles. After the latest core update from Google, the crawler is now having both capabilities from a reader’s perspective and also from an intelligent robot’s perspective. So our main target will be to satisfy that Google’s robot which crawls on the articles. That spider robot is also known as a crawler.
Google’s crawler reads the content and learns the intent. What is the motive of the post, what are the reasons behind such a post – these are the main criteria of the crawler. After the successful crawling, if the crawler finds satisfying content then it does the indexing.
After indexing, now comes the hardest part – that is ranking. Now ranking is not an easy thing. Crawler bot not only reads the content but also checks for the keywords, the key phrases, title, meta tags, descriptions, what is written in H1, H2, H3 tags, what is written in paragraphs, where the hyperlinks are going, what is the alt attribute of the image, what is the filename of the image, etc lots of various artificial intelligent stuff which are beyond of our thinking.
So after all these hurdles if the crawler gets satisfied then you can hope for nice rankings on Google Search Pages.
Now, these are the things that are directly linked with SEO optimized writing. But, have you noticed that I have already mentioned something regarding Image SEO optimization. Okay, now let’s see that in detail.
What essential factors we need to consider for Image SEO optimization:-
You do a lot of keyword researches before writing the content. You use the keywords in Meta keywords and key phrases in your article. Now you have to focus on the filenames of the images you are going to use. Keep the filenames as close as you can get to your targeted keyword. If you’re using multiple images then use key phrases for the different filenames.
Now in the img src tag, you must have to use the alt attribute. Don’t leave the alt attribute blank. Give the related key phrases or the keywords as the alt attributes of those images. It helps the crawler to understand that these images are used to dictate the content graphically.
You can also use the name or id attribute in the img tag and put the keywords also there, but it is optional. Now, these practices will help you to optimize your used Images understandable to search engines.
While Google Image Searches if the search term is used by the targeted keyword, then your post image/feature image will get a rank there and that will create a backlink to your original post.
Now let us discuss the other refinements of the Image SEO factor.
What File Types Should Be Good To Use:-
Basically, we use JPEG, JPG a lot. PNG is also usable for transparent background images. But in recent times, search engines prefer WebP format. This format is much faster, much SEO friendly. If you want to get your images compressed into WEBP format without any cost then refer to this. It will guide you to create WEBP formatted images for fast-loading websites, and obviously, that will be SEO friendly too.
Now, not only WebP but also GIF is very much the correct format to use animated images. Now you can get various sites that are using Gifs to support their content greatly, it’s a trend out there. You should use those images/Gifs which are relevant to the article’s topic. Do not use heavy file-sized images in the post that will slow down loading time and will affect SEO very much. The keywords which you want to rank for put them in the filenames of Gifs.
Compression of Images and Gifs for Image SEO Optimization:-
Load times are very much vital for SEO and large file sizes are the main reason behind the slow loading of the pages. Make sure to compress them before uploading them into your post. There are two kinds of compression mechanisms.
One which reduces the file quality of Gifs and images so that page loads very quickly but makes it harder to understand for the readers, it is known as Lossy Compression.
Another which not reduces the quality too much, so readers can enjoy them as well but impact the load time, it is known as Lossless Compression.
So while compressing you need to plan before which compression is suitable for your post.
Few Other Points to Remember:-
Now, placing your images and Gifs is also another vital point. Make sure to put your feature image at the top, or almost close to the top of your post. So that your readers can get a quick idea of the overall topic. Then you can use charts or graphs to display some statistics. It will be better to place them after the related paragraph ends. So that it will make sense on the data which you wrote in your post.
You may use captions to the charts and diagrams, it will be easier to comprehend for your readers.
If you are using an image/Gif, then use that in a particular block. Don’t make it clumsy by putting sentences around it. It will impact badly on both your readers and search engine crawlers. So these are just a few things that can amplify your posts to a great level indeed to the search engines.