Mastering Facebook Ad Targeting is the primary aspect for advertisers to grab their market inside Facebook. The strategies of ad targeting have to be specific for the target audiences. Thus proper targeting the Facebook audience is a must to increase your Facebook Ad Targeting venture.
While targeting proper audiences for your particular type of business, it’s not always clear to the advertisers about the procedure of how Facebook determines the interests of its users. Generally, the data is collected by the Facebook engine with some metrics, those are user’s profile information like about section, the content someone daily engages inside Facebook, the groups and pages someone likes, the videos someone watches and shares, etc. Facebook determines the interests of its users for ad targeting both inside of the platform and also outside the platform like to other websites someone visits.
How Facebook Collects Data:
Facebook was a social media platform, but it’s now merely a data company. It collects data from its huge user base and information like their behavior and preferences. You generally use Facebook, Instagram, WhatsApp, Fb messenger, and Facebook engine collects data from all of these. If the Facebook pixel service is installed in websites then it also collects data from those websites.
The pages you visit, the profiles you check, what videos you watch, what links do you share, what groups you visit, which posts do you have reacted to, and everything else is being recorded by Facebook. So it collects an insane amount of data regularly. And it helps Facebook to determine interests to deliver actual ads according to your interest. The more reach they can get the more revenue they can generate from advertisers.
What to Do as an Advertiser to Increase Facebook Ad Targeting:
Being an advertiser your main focus will be on your target audience. The business or service you provide, the target audience will be diversified according to that. You need to use the data collected by Facebook to increase your chances of marketing.
AdTargeting is one of the best platforms for this purpose. The platform provides the best Facebook Interest Targeting Tool to discover hidden or niche-oriented interests from the massive user base. It can help you to maximize your return on investment of your Facebook ad marketing strategies.
Remember, while creating a strong strategy you have to think about detailed targeting. Now, what’s the detailed targeting? Add demographics, interests, and behaviors for your target audience, it’s the detailed targeting. You have to keep in your mind to reach only those users who will be benefited from your products or services. Such as, your services are helpful to only women then your demographics will be women. Now suppose your service is for working women then the interest type will be service holders. And then, as the behavioral purpose, you can target working women who handle business pages or business groups etcetera.
What Not to Do as an Advertiser:
Things where most of the people get confused by seeing Facebook likes count they decide the interests. Actually, it’s wrong. Don’t see the like counts!
That number will not give you the actual trend of the interest. You can take multiple Facebook pages as your example. The amount of likes you see on the business page, that doesn’t mean only that amount of users has an interest in that business topic. Many users don’t press the like button on that page but regularly visit the page, see its contents, and make any purchase from websites.
You may find some people who like every single page they visit but haven’t made any purchases online at all. So, these numbers can make you confused. The follower count is not the actual trend of that topic. AdTargeting helps you in this case, where you can get the correct trend of that particular topic. Just use the keyword and you’ll get the proper idea about how the topic is trending inside Facebook or not.
Be sure to plan for an event. A particular event in mind can give you success in your ad targeting strategy. If you have a product on dog foods, then target audiences who post their pet photos regularly, visit pet videos, or like dog-related pages. If you’re a wedding photographer then target those profiles who update their relationship info as engaged. Otherwise, your ads will have no values and they’ll not generate any kind of leads. Use AdTargeting to get the bestFacebook interest targeting tool to target meaningful audiences that can convert positively.
What Are the Features of AdTargeting?
Now, if you haven’t decided to use AdTargeting yet, then here are the features of this platform. It will give you more in-depth knowledge about the interest-based ad targeting inside Facebook.
#1- The Search Results:
You can get more than 1000 related interests lists to start on your ad campaigns. These are the Facebook interest lists or lists from Google search results, created and crafted for you to simplify the ad campaigns.
#2- Detail Analysis:
You can get Facebook interest analytics report along with Google keyword analysis reports into your dashboard. It can help you to gain access to thousands of interest-based keywords. Search according to your domain and work on it.
These detailed analysis reports can help you to spy on other Facebook Ad campaigns. You can compare yours with your competitor’s analytics report. Better ad campaigns than your competitor will redirect their traffic to your business. Then what are you waiting for? Grab the opportunity now.
As I explained before, you need to target as per your category basis. Don’t rush for every user, rather target as per your category basis. AdTargeting platform will provide you to configure the summary on a category basis. For example fashion, food or lodging, entertainment, games, or simply future technology and so on. Subdivide more to get in-depth data, it can enhance user experiences in multiple categories.
#4- Compare Easily:
It’s a very important aspect while targeting users on per interest basis. You can compare the interests according to audience differences. Or you can easily compare the trends between two keywords to target your products. Targeting the better keyword can increase your chances of getting more views and revenues.
Search and determine interests as per language basis. AdTargeting platform gives you the option to expand your related searches on a different language basis, like Russian, Japanese, Chinese, English, etc.
While figuring out your Interest-based Facebook advertising campaigns, don’t pick up one keyword or one interest type, rather go and check for each of them out and see what works best with your various target marketing segments.
There are still some cases where the Facebook algorithm couldn’t able to catch the proper interest or often creates misjudgment determining the actual interest of that individual user. A person commenting on his/her friend’s new car doesn’t mean that he/she wants to buy a new car! So here it gets a bit tricky and only AdTargeting can give you the proper solution in these cases. Manage user interests as they are, not from any misconception data. If you want to know what’s the benefit of Facebook Affiliate marketing then you may check this one.